December 2010
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June 2010
1 post
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WatchOur thoughts on effective pr strategies pertaining to natural disasters using the recent gulf oil spill as an example.
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An Interview with Roger Wu: Creating "Lean...
In the past couple of years, videos have become a vital part of any and all
marketing campaigns. Video sharing sites like YouTube & Vimeo
have even made videos easily accessible and interactive.
Creativity has also reached new heights when it comes to incorporating video
to peak people's interests in brands.
Below is an interview with Roger Wu, Founder & CEO of Klickable.tv,
a...
May 2010
2 posts
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From Tangible to Digital...and Back to Tangible!
Ashley Gustafson is founder of Fashionably Ashley blog and an online marketing consultant based out of Sunnyvale, CA. Below she provides some insight into how lifestyle brands can create an online presence as well as engage customers offline.
Q. What kind of research did it take to develop a comprehensive strategy in your past work with brands like 1928 Jewelry? Did you instantly create...
April 2010
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Pitching for iPad? A PR Perspective
While I had an opportunity to get acquainted with the new IPad recently, I looked especially at a few media applications like USA Today, Men’s Health, and NPR.
The new multi-media experience includes sharper images, additional direct content related to the story at just a tap of a finger, and high-definition video options.
As I read story after story, it had hit me that this new technology...
December 2009
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Say My Name...Personalization Is Key
Okay, everyone raise your hands if you like receiving letters in the mail addressed to YOUR NAME. Not “Dear Friend”, “Dear Student”, or “To Whom It May Concern.” Now, keep your hands up if it’s a piece of mail that is RELEVANT! It’s all a very simple example to a point I’m about to make. Believe me, I understand that sending out reminders,...
September 2009
2 posts
Cocktail Hour-Pretty with Pink
In honor of Breast Cancer Awareness month, I thought mentioning this colorful & absolutely delicious spirit would be perfect for any upcoming benefits! While I love the color of Pinky Vodka (pink of course), this concoction of florals, wild strawberries, citrus & other botanicals make some pretty unique and tasty cocktails (my favorite is the tickled pinky). The Pinky Vodka company is also...
