December 2009
1 post
4 tags
Say My Name...Personalization Is Key
Okay, everyone raise your hands if you like receiving letters in the mail addressed to YOUR NAME. Not “Dear Friend”, “Dear Student”, or “To Whom It May Concern.” Now, keep your hands up if it’s a piece of mail that is RELEVANT! It’s all a very simple example to a point I’m about to make. Believe me, I understand that sending out reminders,...