Second Nature Marketing

Pitching for iPad? A PR Perspective

While I had an opportunity to get acquainted with the new IPad recently, I looked especially at a few media applications like USA Today, Men’s Health, and NPR.

 The new multi-media experience includes sharper images, additional direct content related to the story at just a tap of a finger, and high-definition video options.

As I read story after story, it had hit me that this new technology could ultimately change content from a PR perspective as well.  Not only do we have to consider what’s a newsworthy angle for a potential pitch but also how that story would be configured to devices like the iPhone and the iPad.

In the process of crafting a story idea for a company or client, do we need to also look at visual tools to accompany that potential story?  For example, a pitch on a specific fitness-training story could include video of short workout demonstrations that can be uploaded alongside the content.  Or should other kinds of tools that will make the story a more multi-media experience be considered.  While the media aren’t obligated in anyway to use these tools, could they be an additional resource?  Do PR professionals need to start thinking more 3-D when it comes to campaigns & storytelling?

Let me know your thoughts!